Gao Yixiang’s cause of death announced

On the morning of November 27, Weibo crashed several times.
Gao Yixiang, a 35-year-old Taiwanese artist, died after an unfortunate accident due to the recording of chasing me.
According to netizens on the spot, Gao Yixiang had his heart stopped for 3 minutes and was sent to the hospital for further treatment after more than 10 minutes of cardiopulmonary resuscitation. At about 12 noon, Gao Yixiang’s brokerage company, Jiexing Communication Co., Ltd. and the program group of “chase me” issued statements respectively, confirming Gao Yixiang’s death. The hospital finally announced Gao Yixiang as “sudden cardiac death”.
At about 12 o’clock, the official microblog of Zhejiang satellite TV “chase me bar” released a statement, confirming that Gao Yixiang died during the recording of the ninth episode of the program. The statement said that Gao Yixiang suddenly slowed down while running and fell to the ground. Medical staff at the scene immediately started treatment and rushed him to the hospital. After more than two hours of full rescue, Gao Yixiang finally died of “sudden cardiac death”.
The high cost of artists forces the program to “catch up”
Some people think that for outdoor star sports programs like “chase me”, shooting at night should have its own difficulties. Because the site is vast, it inevitably involves some urban streets. Star participation is easy to cause fans to block traffic. Therefore, the choice of night recording is also “two evils take the light”.
On the other hand, in recent years, various programs such as slow variety show, observation variety show and technology variety show have dazzled people. Only from the perspective of network variety, according to the statistics of the regulatory center of SARFT, in 2018, China launched 385 network integrations, with a year-on-year increase of 95% in the number of programs compared with 2017. It can be seen that the number of overall variety shows shows blowout development.
The huge quantity makes the variety market become the “battle place” of the brand. According to the white paper on advertising and marketing of China’s variety show in the first half of 2019, in the first half of 2019 alone, the scale of advertising market of China’s variety show is close to 22 billion yuan, with a year-on-year growth of 16.12%; the number of brands implanted in the show is 546, with a year-on-year growth of 15.19%.
Variety show a strong gold attraction, but also intensified the industry competition. “To tell you the truth, I’ve been staying up all night for 14 consecutive days. It’s four or five o’clock in the morning for half a month.” In an interview with the daily economic news reporter, a well-known variety director in China confessed that ten or eight changes to a program are a minority, most of which are dozens or even hundreds of changes.
The high-intensity shooting, the coordination of all parties before and after the shooting, so that the variety show on all aspects of the staff have tightened the spring.
“Customers need to make comments, and the platform also needs to make comments. Not only that, the platform is divided into different departments: advertising, operation, producer and department director, first instance, second instance and third instance. Each process will make its own comments on the program. “
The director said that at present, the amplification of customer rights is a major problem in program recording, “many sponsors, in addition to requiring rights and interests to be presented, will also put forward unprofessional or non divisional modification requirements for program content.” To this end, the above directors give an example:
He once directed a program sponsored by a juice. “According to the script artist, just mention and drink it. As a result, the client came to watch the recording on the spot that day. The artist must make up a piece of content and ask the artist to say what juice to drink to solve the problem. The artist got angry on the spot and said, “why don’t I drink Pu’er tea to get rid of oil and grease?” for this, customers, sales and platform supervisors quarreled in front of the artist on the spot, and then reported to the boss respectively. Recording can only be paused for more than two hours, and all over 100 people are waiting for the result. “
In addition to the pressure from customers and internal coordination, the high cost of the program team to invite artists to appear on the stage has also become the reason why variety show recording needs to be “faster”.
“Many of the equipment costs for artists are calculated by day. The high cost of artists makes the director group choose the two-day content from the perspective of saving money, and it’s better to finish overtime recording in one day. ” So staying up late has become a very common problem in the industry.